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Why Do Women Like Beards? Study Sheds Light

 Why do woman like beards?

  1. Masculinity: Beards are traditionally associated with masculinity, and some women are attracted to this overt display of manliness.

  2. Maturity: Beards can make men appear older and more mature, traits that can be appealing to some women.

  3. Distinctiveness: Beards help men stand out in a crowd, offering a unique and distinguishing feature that can be attractive.

  4. Health Indication: A well-groomed beard can signal good health and vitality, which are attractive traits.

  5. Fashion Statement: Beards have become a fashionable trend in recent years, making bearded men more attractive to some women who value style.

  6. Sense of Adventure: Beards can give off a rugged, adventurous vibe, appealing to women who are attracted to this archetype.

  7. Protection: The primal instinct of some women might interpret beards as a symbol of protection and security, thereby increasing their attractiveness.

  8. Confidence: Growing and maintaining a beard requires confidence, a trait many women find attractive.

  9. Variety: Beards can change a man's look, providing a variety in appearance that can keep a relationship exciting and fresh.

  10. Comfort: Many women find the feeling of a well-groomed beard comfortable and soothing during physical intimacy.

 Now, let's get into a little more detail about this topic and provide some details from the study. Read on for more!

Facial Hair and Attractiveness

Facial hair can take many forms, including beards, mustaches, goatees, and stubble. Each of these forms of facial hair can convey a different image, and the way in which women perceive them can vary depending on various factors. According to a 2013 study published in the journal "Personality and Individual Differences," women's perceptions of men's facial hair are influenced by cultural and personal factors.

In some cultures, facial hair is considered a sign of maturity, wisdom, and social status, and men with facial hair may be viewed as more attractive than those without. In other cultures, facial hair may be seen as unkempt or unprofessional, and men who wear it may be viewed as less attractive. Personal preferences will always trump any scientific study and in some cases can become a large subset of outliers. In a nutshell, no matter what society or other people think, an individuals personal preferences will usually come out on top.


The 2013 Study

The 2013 study aimed to investigate the role of facial hair in women's perceptions of men's attractiveness. The study involved 351 women between the ages of 18 and 24 who were asked to rate the attractiveness of photographs of men with different levels of facial hair. The photographs were digitally altered to create four levels of facial hair: clean-shaven, light stubble, heavy stubble, and full beards.

The results of the study showed that women's preferences for facial hair varied depending on the level of hairiness. Men with heavy stubble were rated as the most attractive, followed by those with full beards, light stubble, and finally, clean-shaven men. Interestingly, the women in the study rated men with heavy stubble as the most attractive for both short-term and long-term relationships

The study also found that women's preferences for facial hair were influenced by their menstrual cycles. Women who were ovulating rated men with heavy stubble as the most attractive, while those who were not ovulating showed no preference for any level of facial hair. This suggests that women's hormonal fluctuations may play a role in their perceptions of men's facial hair. Interesting!



The findings of the 2013 study have important implications for men who are considering growing facial hair. The study suggests that men with heavy stubble may be perceived as the most attractive, particularly by women who are ovulating. This is important because attractiveness plays a significant role in romantic relationships, and men who are perceived as attractive may have a greater chance of finding a mate. Win!

The study also suggests that men who are clean-shaven may be at a disadvantage in the dating game. While clean-shaven men were still rated as attractive by the women in the study, they were rated as less attractive than men with heavy stubble. This may be because facial hair is associated with masculinity and maturity, and women may find men with facial hair more desirable as a result.

It is important to note, however, that the findings of the 2013 study may not be applicable to all cultures or populations. Women's preferences for facial hair may vary depending on cultural and personal factors, and the study only included women from one age group. Additionally, the study did not examine the role of facial hair in same-sex relationships.

Despite these limitations, the study provides valuable insight into the role of facial hair in women's perceptions of men's attractiveness. The findings suggest that men who are interested in attracting women may want to consider growing some facial hair, particularly heavy stubble. However, it is important to keep in mind that personal preferences can vary, and what is attractive to one person may not be attractive to another.

It is also important to consider the potential drawbacks of growing facial hair. While some women may find facial hair attractive, others may find it unappealing. Additionally, facial hair can be difficult to maintain and may require a significant amount of grooming and upkeep. Men who are considering growing facial hair should take these factors into account before making a decision.



It is important to keep in mind that personal preferences can vary, and what is attractive to one person may not be attractive to another. Additionally, men who are considering growing facial hair should take into account the potential drawbacks, such as the need for grooming and upkeep. Overall, the role of facial hair in women's perceptions of men's attractiveness is complex and multifaceted, and further research is needed to fully understand its impact, but the early research looks good for all my bearded brothers.

If you want to try something truly wicked that women will love. Wicked Beard Company has you covered!

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